Introduction

Luxury Back Bay (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit luxurybackbay.com.

Information We Collect

We may collect the following types of information when you interact with our website:

• Personal information you provide voluntarily, such as your name, email address, phone number, and property preferences when submitting contact forms or inquiry requests
• Browsing data collected automatically, including IP address, browser type, pages visited, time spent on pages, and referring URLs
• Property search activity, including saved listings, search filters, and viewing history
• Cookies and similar tracking technologies used to enhance your browsing experience

How We Use Your Information

The information we collect is used to:

• Respond to your inquiries and connect you with qualified real estate professionals
• Provide personalized property recommendations based on your search preferences
• Improve our website, content, and overall user experience
• Send relevant market updates, new listings, and real estate insights (with your consent)
• Analyze website traffic and usage patterns through analytics tools

Third-Party Services

Our website utilizes third-party services to enhance functionality and performance. These may include Google Analytics for traffic analysis, IDX/MLS integration for property listing data, email marketing platforms, and social media tools. Each third-party provider operates under its own privacy policy, and we encourage you to review those policies independently.

Cookies

We use cookies and similar technologies to remember your preferences, analyze site traffic, and deliver a more personalized experience. You may adjust your browser settings to decline cookies, though doing so may affect certain website functionality.

Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted real estate professionals and service providers solely to fulfill your inquiry or provide requested services. We may also disclose information when required by law or to protect the rights and safety of our users.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Rights

You may request access to, correction of, or deletion of your personal information at any time. To exercise these rights or to opt out of marketing communications, please contact us at info@luxurybackbay.com.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable regulations. Any updates will be posted on this page with a revised effective date.

Contact Us

If you have any questions regarding this Privacy Policy or how your information is handled, please reach out to us at info@luxurybackbay.com.